In our first few weeks of class we covered what most people view as a “normal” salesperson. A few characteristics were pushy, loud, and deceptive. I think it is very interesting that this is how we view salespeople because this framework would never work in the long run. We have learned sales is all about relationships. Why would you ever want to go buy something from a salesperson that you felt manipulated you into buying their product or service. Integrity and honesty are things that will convince buyers to come back. Prof Sweet constantly talks about the importance of active listening. This includes paying attention to the customer while asking good questions. It’s almost like a salesperson is a detective putting all the missing pieces together. Prof Sweet also touched on trying to make it as convenient as possible for the customer. An example of this is knowing all the material on the product you are selling. Not knowing all the bells and whistles of your product can be costly when making a sale. It becomes much more convenient for the customer when a salesperson can answer all their questions. It also makes the customer more aware of the benefits the product gives them. The last thing that shocked me is how people not in sales spend 40 percent of their time in non-sales selling. It’s more important than ever to learn efficient sales skills whether you are in traditional sales or not. Every day you are selling yourself, conversation and interactions matter. The idea that one can be pushy in making a sale is incorrect. People hate to be sold. They would much rather come to their own conclusion. Overall, coming into this class I had the idea in my head that salespeople were deceptive and slick. Now, taking a deeper into sales, I am able to understand what a truly successful salesperson looks like.
taylorjt23 
Bondre24 
wheelerne24 3 thoughts on “Sales Stereotypes”
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This is a great summary of what we have learned regarding stereotypes. I also think it is very common to not acknowledge a good sales person because they are selling so subtly. Instead, when someone is clearly manipulative and aggressive it triggers the recognition of them as a sales person. Of course, this isn’t always the case, but when sales is approached as a genuine conversation it doesn’t often register as a sales deal. I like how you described the position of sales as putting all of the missing pieces together. This definition completely changes the perception of the industry and role of sales.
I think this is so accurate. The perception of salespeople has changed through the years, and I find it interesting how important relationships are to newer generations. I think non-sales selling has also become pretty popular, especially with new technology and the advancement of social media. Engaging with the customer, having the answers, and actively listening are vital in any sales situation.
I love your reflection on your preconceived notions about sales people and how that compares to what you now know. I was definitely in the same boat as you in thinking the most sales people a deceptive and slick because that it usually how they are portrayed. The reality of it is is that good sales people are so much more. The are customer focused and dedicated to meeting the customers needs.