One of the best things an individual can do when looking to make a sale is to practice the discipline of active listening. Active listening is the idea of, while speaking with a customer or client, truly listening to what they are saying, and taking the conversation in organic directions. Walking into a conversation with a clear intention of making a purchase or going a certain way is not healthy by any means. This can make you appear disingenuous and like you do not truly care about what the customer wants. Practicing active listening, allows for a conversation to move away from being one sided or mechanical, and gives a customer much more confidence and trust in the salesperson. The act of active listening is a brilliant approach to giving a better light to sales and providing the most genuine results for a sale.
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I like this idea a lot! It is so common that, as a buyer, I feel that the salesperson isn’t even listening to what I am telling them. This is certainly a great aspect of building a personal and comfortable relationship with a buyer and showing them that you are genuine. Thanks for sharing!
Active listening is a great tool to learn in both sales and in life. Active listening makes relationships more engaging and shows that you care for people much more.