Balance of the holy trinity of sales.

Sales and startup are all about relationships with the seller and the customer and the product. I realized last week when Coach DiDonato was giving the Class a lecture that many times the seller gets way too consumed and selling the product and obsessing about it. Ever since that lecture in class I have deeply thought about how it’s more important to advertise your relationship with the customer rather than just advertising the product. The product is the last priority to touch on 90% of the way is building relationships with the customer and gaining their trust so they are more willing to make a purchase. So far with my study and sales I’ve realized that the sales world and moving products is just the tip of the iceberg, but there are so many more moving parts that are not revealed until you pursue an understanding of the skill. Like for instance you could know the product inside out and sideways and have the dictionary memorized and know how to put all of your words together and describe a product to every single little detail but still not make a sale because to the buyer you just sound like a mumbling energetic idiot. But once you develop the skill of getting a relationship with the buyer and getting them involved that’s when you use your intellectual skills of conversation to really set the hook and get the sale. When trying to become profitable and get consistent sales it is all about balance between the seller, the consumer, and the product, and once you master that balance you truly will be a force to be reckoned with in the selling world. Along with becoming a force it also just becomes more streamlined and easier for you once you understand the niche of a balanced understanding on selling.