Over break, the Grove City Lacrosse team traveled to Roanoke, VA and Virginia Beach, VA for lacrosse games. Over break I encountered some interesting entrepreneurship methods at both games. First, at Roanoke the moment we arrived we were greeted with numerous food trucks and stands right outside where the fans walk in. I noticed how each truck was selling a food you’d rarely see anywhere else. They weren’t selling hotdogs and burgers. They sold stuff like Chesapeake crab cakes, and other southern coastal foods. It was obvious that the vendors had identified a niche market within the lacrosse community and capitalized on it effectively. Some stands had mini-lacrosse sticks and gear. Roanoke College revolves around it’s historic lacrosse program and it’s success on the field. The vendors capitalized on this and brought the lacrosse culture together over the local foods and lacrosse gear.
At our hotels, I was surprised to see more non-sales selling. The service was good but because they knew we were a lacrosse team they told us their special amenities for athletes like a heated pool, massage room, and high protein breakfast options. Even though it wasn’t direct selling, they were trying to sell us on their product and what sets them apart.
BoweryJE22
Those were some great experiences you had over Spring Break! The food trucks and stands at the lacrosse games are great examples of effective marketing. The features of the hotel were also good marketing tactics and it sounds like the employees did a good job at selling the benefits of their service. This is a great example of how marketing and sales go hand in hand!