Don’t Buy Back the Product You Sold Today

Buyer’s Remorse

Buyer’s remorse is when a customer feels regret after making a purchase. We’ve all been in that spot as a customer, and you don’t wish that upon anyone. You feel like you either made a dumb choice or maybe even that you were tricked into it. This outcome can typically result from pressure and uncertainty in the sales process. As a salesperson, you don’t want your customers to feel this or even return the product.

So……..Always review the positives

Always affirm your prospect of the reasons they are deciding to make the purchase and how it is going to fight the pains that they deal with. The prospects will feel like they are being heard and seen, which always goes a long way. Making them more confident in their decision will make them less likely to second-guess their purchase.

Review any lingering doubts

Going back and answering any questions they have is crucial before closing the sale. This ensures that they won’t be thinking about them when they get back home. Simply asking “What could cause you to be unhappy with this purchase?” would help bring up those lingering issues.

Doing these two things will bring more comfort to the seller, and when you think about that, it’s exactly how you want to feel leaving an interaction. Avoiding buyer’s remorse will result in happier customers and better word of mouth.