Salespeople oftentimes lack one main thing, trust. If you have someone’s trust, they know that you have their best interest, won’t try to talk them into something they don’t want, and won’t cheat them in a deal. So many people are wary of salespeople because of lost trust and because they’ve been ripped off too man times. So how do you gain a buyer’s trust and ensure that they don’t feel uncomfortable when interacting with you?
A main thing is to first ask them what you can do for them. If they say they don’t need anything or are not interested in what you’re selling, backing off and relenting can say a lot to them about your intentions. On the contrary, if you were to say something like, “Just give me 5 minutes to change your mind” or “Are you sure?”, most people would immediately put a guard up and feel like they need to get away all the more. If you just respect their time and opinions, they are more likely to come back another time if they find themselves crossing paths with you again.
Another key thing in gaining a buyer’s trust, in my opinion, is if the buyer does seem interested at first, but then backs out towards the end of the sale, the seller should be understanding and avoiding making the customer feel guilty. It should seem to not matter to the seller if the buyer backs out because they are not selling to help themselves but to help you as the buyer. When the seller instead seems upset or frustrated with the buyer, it shows a lot in what they really wanted to gain from the sale.
The best thing to do as a seller is just listen and be there for the customer. If they are interested they will let you know, but stay trustworthy.
rodriguezer23