While choosing a college is not the end-all be-all in a person taking steps to get where they want to be in life, college can be a very big stepping stone for people, and choosing the right college is a difficult but important decision. If I had a chance to sell Grove City College to a prospective student, this is how I would do it. I’ll set the scene first: I am just meeting a student and their parents for the first time and I am eating at hicks with them. Initially, I would start the conversation with basic questions about them like “where are you from”, “what do you do for fun”, and other questions of that sort. Next, I would tell them about myself in conversation so they can get a sense of who I am as a person. The start of the interaction is very important in instilling trust in the prospective student and their parents. I would then ask them more specific questions about what they are looking for in a college and what their most important factors are when looking for a college. I would then explain my experience related to those topics and explain first-hand or second-hand examples to help them get a good picture of what they can get out of going here. This is where I would be discovering the pain and then seeing if Grove City offers a solution to that pain. Throughout the whole conversation I would be very honest and upfront because this is a big commitment and if it is not the right fit then it isn’t because ultimately my goal is to serve them in helping make their decision. I would finish off the conversation with explaining them my why in choosing Grove City and how Grove City has helped me achieve my goals throughout my time here.
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I like this post simply because of you mentioning being up front with the client. When I was touring colleges back as a high schooler, I would find that the college would try to reel you in with their “features and benefits,” and it wouldn’t feel genuine at all. Their job, like you mentioned, was to simply help me make a decision, and some didn’t recognize that and it turned me off from that college.