Many people today have lots of preconceived notions of what a job in sales is like and how people who work in sales act. Lots of people think that sales jobs involve making phone calls all day trying to convince people to buy whatever they are selling. They also think that people who work in sales are just in it for the money. If they are pushing you to buy a certain product or service, there is likely something in it for them, so they may try and sell you on the most expensive item or add on lots of features. Salespeople are often associated with the words chatty, loud, manipulative, and pushy.
What people do not realize is that people who work in sales, as well as the job itself, it much different then they think. Most salespeople want to get to know their customers and understand their needs so that they can figure out the best way to help them. They may get benefits or better compensation for selling you a more expensive product or service, but they often just want to help you find what will work best for you. Additionally, the traditional “sales” role that we used to know included people walking door to door handing out flyers and advertisements in order to get customers. Today however, sales look a lot different because of improvements in technology and less effective traditional sales methods.
People who are seen as good salesman are those who are helpful, informative, customer focused, and good listeners. They ask good questions to understand your needs and wants, actively listen to what the customer is telling them, have a positive and friendly attitude, and know their product well and believe in it. Sales today is still very much done in person, talking face to face with a salesperson and seeing physical products. Many sales are also done online, via websites, social media, and over the phone. Advancements in technology have allowed salespeople and business owners to be able to reach people they never may have been able to without it.
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