Romance your clients: how sales is like dating (airswift.com)
I love the similarities between dating and sales and now that I am currently creating a company, Meet Cute, it is imperative to notice the differences to better support people in the dating field and help create genuine connections.
The process in both are very similar as well, there is the chase followed up by a series of casual dates, and eventually leading up to a commitment or a contract. The key in all of this is building trust and rapport and being genuine, vulnerable, and truly investing time into each of them that makes each successful.
The glaring comparison lies in the process:
Making the first move.
Picking up the phone.
Make a good first Impression.
Tell a story.
Listen more than you talk.
Pay attention to the signs.
Speak the truth and keep your promises.
Know when to m0ve on.
The bad the ugly and the good. Rejection will happen.
These are the important process steps that match both the dating field and the sales realm. Sales are an art of selling and it is important to be real in the field. Just like in the sphere of dating, nobody wants someone who is ingenuine and everyone wants someone who can be real.
I would definitely agree that the act of dating and selling share many common themes. I think an underrated aspect of both dating and selling is that a relationship in sales and dating is like a living organism that needs to be consistently nurtured and fed. Time and effort play a large role in allowing the relationship to be sustained for longer periods of time.