Influencers- The most abusive sellers

While we are now mostly accustom to the constant advertising efforts of influencers, What can we really say about their selling method. Its true that not all the influencers are engaging in selling activities, but most are in the business of advertising. They will partner with brands and make adverts for different companies. This is a form of of selling that lacks any actual sense of personal relationship building. There are times when influencers will make custom videos or engage one-on-one with followers in attempt to sell to them. The concerning thing is that is still very effective, as people are becoming more used to this negligent and shallow form of selling and advertising. Now if we as Christians are called to serve people, even as we pursue selling activities, how are we to handle and work with this tactic of selling that is now so normatized.

I think it is not unreasonable to say that this cycle is slowly eroding people’s sense of self-worth as these interactions, which has always been a personal and social experience, now has negatively impacted the health many people. People are also forgetting what normal consumption looks like and are finding themselves less and less content when shopping. This is fueled by the bad selling practices of influencers. They do not value the fact that they are contributing to a massive increase in wasteful purchasing— which is also greatly contributing to the world’s pollution and destruction of our limited resources. The combination of these things— paired with the fact that the selling methods used are sub-par— our world needs more Redemptive sellers who will genuinely work to the good of our customer’s.