While we are now mostly accustom to the constant advertising efforts of influencers, What can we really say about their selling method. Its true that not all the influencers are engaging in selling activities, but most are in the business of advertising. They will partner with brands and make adverts for different companies. This is a form of of selling that lacks any actual sense of personal relationship building. There are times when influencers will make custom videos or engage one-on-one with followers in attempt to sell to them. The concerning thing is that is still very effective, as people are becoming more used to this negligent and shallow form of selling and advertising. Now if we as Christians are called to serve people, even as we pursue selling activities, how are we to handle and work with this tactic of selling that is now so normatized.

I think it is not unreasonable to say that this cycle is slowly eroding people’s sense of self-worth as these interactions, which has always been a personal and social experience, now has negatively impacted the health many people. People are also forgetting what normal consumption looks like and are finding themselves less and less content when shopping. This is fueled by the bad selling practices of influencers. They do not value the fact that they are contributing to a massive increase in wasteful purchasing— which is also greatly contributing to the world’s pollution and destruction of our limited resources. The combination of these things— paired with the fact that the selling methods used are sub-par— our world needs more Redemptive sellers who will genuinely work to the good of our customer’s.

2 thoughts on “Influencers- The most abusive sellers”
  1. Interesting take on influencers and sales. Oftentimes, influencers are selling their ideas to you. They’re selling their content to you, and they somehow have succeeded in garnering millions of views on a singular post! I think there is some positively in this form of selling, because algorithms usually cater to what you look at and like. So, in one way, these influencers are hitting at their target market, bringing out pain points, and finding a solution to their market.

  2. You say quite a few interesting things in your post. A truthful salesperson/influencer is way more approachable and can make the process way smoother. Building trust is so important in sales. It’s the bare bones of the trade. Believing in your product is so important, too. It can raise your confidence in a sale or product. Influencers get paid to “convince” the every-day person to buy the newest junk.
    I like your approach and view because it lines up with how we Christians should want to conduct ourselves professionally. We don’t want to pressure people or use tactics that seem manipulative or fake. We want to build trust, understand needs or pains, and offer a solution. We need to be honest, and the current social media marketing and sales feels ingenuine and fake.

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