In this movie, Jerry Maguire (Tom Cruise) is a high-flying sports agent trying to do his best. Jerry works at a big agency where true relationships with clients do not mean as much as having a great quantity of clients. I want to focus on one particular scene where Jerry is trying to get as many clients as he can after getting fired. When he first begins, he is essentially begging clients to stay with him. His voice sounds desperate and to the point. He does not try and take the time to build a relationship with the clients and does not seem to really care about them. However, he has one client who is willing to stay with him. The client will stay with him, but he has to stay on the phone and talk with him. While it is a goofy scene and meant to be funny, it has some good sales elements. The client (Rod Tidwell) urges Jerry to stay on the phone in order to keep him as his client. So, Jerry stays on the phone and ends up losing all his other clients. In the end, he only keeps Rod. Jerry is devastated but it is important to see the aftermath. For the rest of the movie, Jerry is able to create a deep relationship with his client and even meets his family and comes to his house to meets Rod’s son. The movie ends with Jerry being close friends with Rod. While Jerry might have lost all his other big clients, he was able to be intentional with his one client. Jerry originally tried to sell himself to the clients but realized that it takes a lot more than that in order to have a true client relationship. The famous scene “show me the money” shows that Jerry is willing to give up his other clients in order to keep Rod, a key in sales revealing quality over quantity.
By timmonskg24
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wheelerne24 2 thoughts on “Jerry Maguire-Sales”
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I think this scene also demonstrates the idea of customer lifetime value, that by connecting deeper with clients they are more likely to stick with the company of person for a longer period of time with more loyalty. I wonder if in the movie Jerry shows signs of being an ambivert because this seems like a good example of what an ambivert could do in a sales situation.
This is a great movie! I think that Jerry learned a valuable lesson in this scene. He was taught about the flaws of his industry and his previous sales tactics. Jerry ended up being better off with one meaningful customer relationship compared to his previous dozens of meaningless ones. We can all take something from Jerry’s experiences and realizations.