Similar to mimicry, mirroring in sales is an interesting technique. Walk-a-mile immersion mirroring is about understanding the customer and “walking a mile in their shoes.” The idea of mirroring is finding your market, seeing their troubles, and actually “walking that mile” and seeing how the customer sees.
An example of mirroring was when a company was dealing with the elderly with eyesight impairments. They used special glasses that would make seeing harder and then constructed a glove-like prototype that made using their hands significantly harder, then they practiced by doing simple things such as trying to open a water bottle. In this practice, they were able to identify and see problems firsthand of what the elderly might be dealing with, enabling them to sale with more understanding of what the customer actually wants.
Another example was a fashion designer whose target customers were the elderly. She went out and dressed and acted as elderly for a week or so to be in their situation, just to see how they felt.
My last example seems obvious. God sent down Jesus to save us from our sins. In doing this, Jesus suffered what we suffer in. Jesus was very human and mirrored exactly the struggles of a human. He understands our struggles and pains, and he can empathize with us.
In these examples above, we are able to see how mirroring could be a way of empathy and attunement, understanding the customer firsthand, what they want, and what they need. As we’ve been taught, sales aren’t about answering questions before asking. But it is about empathizing and finding the pain points of the customer. I think the two business examples above might be drastic, but we can learn from God in everything that we do. Again, sales are not ant-Christian and against the Bible. If God can empathize with his people and bring them to him, then surely, we can, too.
I can see how these examples of mirroring relate to understanding the customer. However, I thought that the concept of mirroring relates to copying the prospective customer’s mannerisms and posture, to make them feel safe. This chameleon effect is very human and helps build the relationship. I really like your example of how Jesus came and was fully man and fully God, so that He understands our sin. We should also try to understand our customers.
I love how you described mirroring as a form of empathy and attunement. I have never considered it as a form of empathy. However, in a way mirroring is you as the sales person trying to meet the customer where they are at. That sounds awfully similar to empathy. I appreciated the three examples you selected and while somewhat drastic, they communicated very effectively.