About a year and a half ago a couple of my friends got contacted by a guy who worked for this company that sells life insurance and they texted me about it to try to get me in on the gig. At the time I was unemployed and a remote job didn’t sounded pretty good to me while in school and living in two different states. I reached back out to my friend who joined the company and asked for more information and he gave me a little bit of information, but I was still a little confused about exactly how it all worked. He then said that he could set up a call with his boss about it and I decided to take the opportunity to talk to him and learn more about the opportunity. When the time came to call the guy they sent me a zoom link and I joined and it was this interesting layout of a virtual office sort of thing then the boss joined the call and my friend joined the call as well. The call started off with him asking me a couple brief questions then he started telling me about the company and the job. The boss had very high energy and was basically talking for 90% of the time about his experience and the job. The job was basically selling life insurance but they provided no help with finding clients and just did an online training. During my conversation with the boss he kept calling me and my friend studs and was saying that most people can’t do this but “for studs like you” it will be easy. At that point that’s when I lost trust and became skeptical of the opportunity. The fact that after I said two things about myself, he believed that I was the man for the Job was very concerning, and you had to pay $50 for a background check as well to join the company. Overall the high energy and compliments from someone who didn’t know me is where I lost trust and that is where he lost the sale.
RMcIlwain
Trust is so important in sales because it helps to build a relationship with your client which increases your chance at closing the sale.
Sounding fake is a very big problem in sales, and it really contributes to the “sleezy salesman” idea that so many people are worried about today when they hear a scam call from a telemarketer on their phones. The way to establish trust is not to come off too strong like in the story, but to be curious and humble, and ask a lot of questions.