(Psychology x Body Language) vs. the Average Salesperson

Learning human psychology to better understand body behavior and language is crucial in becoming a successful salesperson. The average salesperson floats on the surface, not diving deeper into the cues and ideas being spewed off their client during the conversation. Dan Hudock gave a deeper understanding of this idea, framing it as not listening to your “subconscious”, rather just going off what your eyes see and choose to understand. Now this topic he talked about struck me deeply, because it made ask myself this one question; “How much more power does the salesperson hold if they can take cues such as body language and effectively break them down to better understand what position their client is taking. If a sales conversation was being held between two people, and the salesperson keeps receiving visual cues and signs that their client is highly interested, they would be more incline to push that idea a little bit harder on them. Along with this, people normally respond better to those they feel understand them. Being a well rounded sales person does not mean only pushing the “Sale” part of the conversation on the client, but it also means understanding their pain and showing them you understand. If a client/customer shows visual cues of confusion or distress, and a sales person picks up on this, then he/she can further provide reassurance and additional information to help them. Asides knowing visual cues, psychology also allows us to understand why people say “yes”, or why they’re inclined to do something. If I come into a conversation knowing how to fish out the pain they have, and properly giving them that sense of comfortability, then the chances of me coming out with a follow up meeting or a sale is drastically higher. Overall, knowing human psychology better equips sales people to understand their client and work around body signs and cues.