Learning about uncovering pain last week was a very interesting topic to me. Every generation of people are different from each other, and each person wants something different than someone else does. That is why you could almost have an entire class on just tactics for uncovering someone’s pain. The most important thing that we learned was that in order to uncover what someone’s “pain” we need to answer a question with a question. I have seen the merit of this tactic firsthand even outside of sales. Whenever I am talking to someone about a difficulty in their life the best way I have found to help address and solve their problem is by answering their questions with another question to keep them talking. In life and specifically sales, if you are truly trying to help someone with a problem or fulfill their needs you have to keep them talking as much as possible. If they are talking as much as possible it allows you time to step back and analyze the best way to fulfill their needs.

2 thoughts on “Sales-Uncovering pain”
  1. Pain it a curious thing; Because sometimes its very unobvious to people until you reveal it to them. But i struggle to understand how we are to expose hidden pain like that. I love that we have classes dedicated to finding pain and revealing, in a personal way, how its impacting people (and how we can help solve the pain).

  2. I love how you bring up that the best way to find pain, is by asking questions. Finding pain is one of the most important parts of sales, because without it, we wouldn’t have a clue what to do.

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