Selling the game

Recruiting for any team in college baseball is often viewed as a process based on statistics, scouting reports, and in game film. While those things definitely matter, one of the most important and overlooked aspects of recruiting for baseball or any sport for that matter is actually selling. In many ways, recruiting is no different than sales. Coaches are trying to sell their program, their team culture, and the opportunities they can offer, while players who are being recruited are also trying to sell themselves as good athletes who can contribute to the program.

From a coach’s view, recruiting begins with showing prospects their vision for the team. A coach must convince a player that their program is the right place for the right development, competition, and long-term success. This includes selling the strength of the coaching staff, the facilities, the training resources, and the style of play. Just like a salesperson would highlight the benefits of a product, coaches highlight how their program can help a player grow both on and off the field. I know that at Grove City the coach makes it crystal clear that he wants on and off field growth. Coaches may talk about past players who advanced to professional baseball, the academic support offered by the school, or the competitive schedule the team plays each season, Which for Grove City the past players and academic support is a huge benefit when we are trying to sell the baseball program to new students. Going along with this, the athlete is also in the role of a salesperson. High school player or prospect must demonstrate not only their talent but also their work ethic, leadership, and coachability. A player who communicates well with coaches, shows hustle on the field, and carries themselves professionally is effectively selling their value to a program. Statistics may open the door, and it certainly is the starting point for most recruiting processes, but often times attitude and character close the deal. I know that coach DiDonato talked a lot about that when he gave us his presentation.

In the end, recruiting is a two-way sales process. Coaches are selling their program, and players are selling their potential. When both sides believe in what the other is offering, that’s when the perfect match is made. It’s not all bragging about success to win someone over, it’s about selling all the little things that matter to the opposing party.