In the article Outbound Sales: 6 Crazy Stories from the Field by Homer, I gathered several pieces of interesting advice that could be helpful when it comes to sales.

First of all, be kind to competitors. While it can be tempting to break down the products of competitors in order to make your own product look better, this will not ultimately be beneficial in the sales process. Instead, but building a positive relationship with competitors, you will not only learn more about your competitors and their distinctive values, but you both learn to communicate honestly with the buyer (which in turn builds even more trust). Through this relationship, you can honestly tell buyers when a different brand would be more suitable for their needs, and trust that your competitors will do the same. Or, if one of the competitors is unable to deliver a customer’s request, they may recommend your business instead. As a result, both the businesses and buyers walk away happy.

Secondly, it’s important to note the power of a thank you. While many transactions are done online through e-commerce, it is still vital to invest in relationships with customers by sending a hand-written thank you card. This small, thoughtful act of kindness communicates appreciation and leaves a good impression of your brand. The end of the year especially is an ideal time to reflect on the successes of the business and to thank all those involved (which includes your customer base).

Lastly, planting relationship seeds early is vital to building healthy and fruitful relationships with customers that will benefit both parties in the long run. Even when you’re not actively looking for sales, slowly forming relationships with potential customers will help them to remember your business or product when a need arises, and you will probably be the first person they think of.

 

Citation:

Ghost Blog Writers — Outbound Sales: 6 Crazy Stories from the Field
https://ghostblogwriters.com/outbound-sales-6-crazy-stories-from-the-field/

2 thoughts on “Surprising Sales Advice”
  1. I really like how you talked about the importance of sending thank you notes in your post. I think a lot of people today get lost in all of the technology that is available to us, and taking the time to write a simple thank you note can mean so much and having a lasting impact on others.

  2. That is a great point about being kind to your competitors. I feel like when you are a kind person who does not bash other people’s product or company the person you are selling to will notice your kindness and it will speak volumes about who you are as a person. In my experience I am always more inclined to do business with the person who is kind.

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