To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are to how you will reach them, as well as how you will retain your customers so they repeatedly buy from you. Understanding your customers are key, such as their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and needs as they relate to the products and/or services you offer. Being able to more clearly identify your target customers will help you both pinpoint your advertising (and get a higher return on investment) and better “speak the language” of prospective customers.
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