Last year I went to the Grove City Wendy’s with my friend to get lunch. We wanted something cheap and quick to fulfill our appetites. We decided to go through the drive thru instead of going into the actual restaurant. We each ordered three burgers, which was already a lot of food. However, while ordering our food, the man taking our food was aggressively trying to sell us on making our orders bigger. I ordered a burger and the employees’ response was “do you want to super-size that?” This was the response to each burger that was ordered. This may seem like a natural sale to try to make by asking the us if we wanted to order the meal instead of just the burgers. Unfortunately, the man’s tone was very aggressive and made it seem like we were stupid for not ordering more food. We also specified that we only wanted the burger and not the meal. Due to this awful and uncomfortable experience, me and my friend have agreed to never return to that Wendy’s. This is an example of a hard sell. Rather than accepting our order the employee insisted on trying to get us to order more food through aggression and directness. He had a surprised tone when we said that we did not want to order more food after already ordering a lot of food. This experience goes to show that the tone and delivery is extremely important for a salesperson. This story is not as important as a large business sale, but it still correlates. Had this been a important business interaction, the salesman would have left a bad taste in the buyer’s mouth which not only hurts their reputation but the entire company. Overall, this sales technique often comes across as intimidating and “pushy”.
2 thoughts on “Wendy’s Drive Thru”
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Interesting! I totally see what you mean about the aggressiveness, as I have experienced that many times at places around my home town. It’s kind of a snobby area and lot of the businesses are overpriced because it’s a tourist spot and they expect that everyone who comes around has a lot of money, which, unfortunately, I do not. But they would try to sell me stuff and wouldn’t accept a no, which is really frustrating. And you’re totally right, it absolutely drives away business. Great post!
Interesting, as someone who absolutely hates Wendys, this is entirely true. Trying to upsell on terrible low quality food when you are already taking a risk eating it is incredibly bold. But in all seriousness, this is a good example of a hard sell and why it is ineffective.