Sales is a very human task. At the heart of sales, it is all about people. The task of sales takes a direct connection to and with the person you are selling to. Selling requires a connection with a person. If you try to sell without a connection, you will meet failure over and over again. It’s inevitable if you have no connection.
Perhaps the greatest way to make a sale is to make a connection. If you understand the person on the other side of the table and know that person, you make any transaction/sale easier. It’s easier to persuade someone of something once you know them and what they are looking for. When you have a good connection with someone, you know their pain, you know what they are looking for, and you know how to help them–even if that is stepping back or away from a potential sale.
Building that connection requires patience, attention, and time. It requires listening and asking questions that provide information and depth. Sales is about noticing details that others might miss. Pay attention to what is frustrating a potential client, remember that, and ask other questions about what is bugging them. This changes a sales call into a relationship–connection.
Connection also means being true and authentic. You should walk into a sales meeting or call being yourself. You want to fit with a client but the client should also fit with you. Be yourself, pay attention, and have empathy for whoever is across that table. When you focus on authentic connections, you make sales. People can feel if you are being real or not and the instant they feel dishonesty and like they are being manipulated, the sale is gone. Be yourself, connect with people, and it will pay off in the end.
taylorjt23 
Bondre24 
wheelerne24
I like how you connect the concepts of connecting with people and making sales. I feel like lots of people struggle with trying to rush into a sale too early, before an actual connection has been made, and they end up loosing the sale. Very nice job.
I really like the idea of forming a genuine connection with the person your selling to. Sales is a very relational occupation when performed correctly, especially when it comes to the idea of Attunement. If you don’t take the time to know who you’re talking to, you’ll never be able to understand the world from their point of view – an essential aspect of the sales process. I also really like your discussion on authenticity, never give up being yourself to put on a fake sales persona, it’s not trust worthy and it damages the relation you should be building.