One of the biggest problems people have when it comes to sales is that they don’t ask enough questions. This happens for a few reasons. Firstly, they assume they understand the situation perfectly, when in reality, they have missed the point by a significant margin. another reason though, is that they are too worried about a meeting or sales experience, that they try to boost their confidence by saying things like, “you’ve got this,” or “you can do this.” However, people very rarely realize, that by doing this, they break the rule to always ask questions. It has been proven in various studies, that trying to build your confidence in your actions is not as effective when phrased as a statement. Instead, people should ask themselves questions like, “what might get the prospect to purchase from me?” When you start to think about helpful tips and ideas to use during your sales meeting, then you will feel much more prepared, and thus more confident in your capabilities. Meanwhile, when using statements, they sometimes can seem like unrealistic optimism or non-genuine, even if they actually are true, which can have the opposite of the desired effect, because when you start to think that it isn’t true, it can cause you to fail. Other studies have demonstrated this point. They show that a placebo effect can be created, in which, when people think they can’t succeed, they most likely won’t, because they won’t try their hardest, since they don’t want to waste energy on a lost cause, but if they think they can, people try much harder, and their chances raise dramatically. This is why we should always ask questions, not just to prospects during any chance we might find, but also to ourselves questions, to help build ourselves up in ways statements can’t ever do.
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Great post! I liked your point about asking questions both to prospects and to yourself. It was clear and easy to follow.