Economics

Do not be a Josh…..

jeynesle18 February 11, 2020 3 Comments

It was a dull rainy-day last spring break, so my friend and I said, “ah what the heck? Let’s go furniture shopping”. But our ordinary furniture shopping for our apartment…

Economics Features and Benefits The Sander Rules Trust

Features vs. Benefits: Why Features Aren’t Desirable (Until After the Sale)

gillettebt17 February 10, 2020 2 Comments

Whenever we set out to sell something, we automatically gravitate toward features as our selling strategy. The reason is fairly simple; we ourselves are usually already sold on whatever it…

Perspectives on Sales Retail Sales Sales Experience Sales Process Sales Struggles Salesmen

Product + Sales = Entrepreneur

jeynesle18 February 4, 2020 No Comments

“Nothing happens in the world without someone selling something” – Zig Ziglar. We all know that salespeople have some of the worst reputations in the business world. Sales people just…

Economics Sales Struggles Salesmen Search Costs

The Economics of Sales: Why Sales and Entrepreneurship are so Intertwined

gillettebt17 February 4, 2020 1 Comment

Despite all the distaste for salesmen, we simply can’t escape them. You’d think that with how most people revile them, salesmen and -women are an ever-present feature of developed (and…

Do not be a Josh…..

Features vs. Benefits: Why Features Aren’t Desirable (Until After the Sale)

Product + Sales = Entrepreneur

The Economics of Sales: Why Sales and Entrepreneurship are so Intertwined

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“Make a customer, not a sale.” — Katherine Barchetti

The power of EWOM in sales

Body language

Not fearing a “No”