My experience buying a car with my brother

Last week, my brother noticed an offer on Facebook Market Place for a 2008 Toyota Tundra. Seeing as if he did end up buying it when he went to see it, he would need a driver I tagged along. Thanks to the lessons from sales class, I was able to notice key things that the person selling the car did to inspire confidence in my brother, that it was the right choice. First off, we got in the car, and as my brother test drove it, he started a conversation, getting to know the two of us, asking what it was that my brother needed the truck for. This had several important sales points to it. He managed to gain a connection to us, and got to know the “why” for buying the truck. He also understood, and made it clear that we were not forced to buy from him. He also clearly was very knowledgeable with respect to the truck, and answered all of our questions in a very clear and easy to understand manner. This showed transparency. He wasn’t trying to be confusing, in order to get trick us into buying the truck, by implying that it was better than it really was. Finally, he made it clear, that he wasn’t comfortable selling a vehicle to someone without a mechanic checking it. Even though he knew that it was running, it offered a guarantee to the customer, that he was telling the truth about what he was selling. In all this, he demonstrated the power of natural conversation to ask questions about the “why”, the importance of not pushing too hard for a sale, since that can turn someone away, and the impact of remaining transparent, honest, and knowledgeable on the outcome of the sale. In the end, both my brother and I felt like it was the right fit for him to go ahead and buy the truck, because we could tell that we could trust the seller.