Selling: The Power of Perspective
Jake Botkin In this article, Dan Ariely, and his team of behavior economists (at MIT), conduct a study which was run like this; students had to pick 1 of three different options…
Reading minds can lead to more customers
Karis Fischer “Mind-reading is a way to make all your sales and marketing efforts connect. It’s a consumer psychology tool to help you get more customers.” An article that i read recently…
Timothy Sweet: Father, Professor, Icon
Tessa We all know the man who teaches our classes, greets us readily on campus, and completely excludes happy grampa vibes, but what do we really know about this man who…
Past Sales Experience
Nate I don’t remember how old I was when this happened, but I want to say I was around 10. My family was looking for a new car, with that a…
Positive Sales
Oliver Schwarz There are many nasty stereotypes about salespeople. Unfortunately, for many people when they hear the word salesperson, they think of the annoying, overly talkative, pushy salesperson who will do whatever…
Core Concept #1: Why Confidence is Key
Libby Stewart Everyone knows the saying “nobody is perfect,” and it’s true, but most people don’t like to accept that the root of that statement means that we will sometimes fail. Failure…
Don’t Spill your Candy in the Lobby: How Sales is Like Dating
In David Mattson’s book The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, he discusses some core sales concepts. We will be discussing core concept #2: Don’t…
Unusual Sales Pitch
I recently read a story about a sales pitch that, using an unusual method, was a success. Hans Geisler, the founder of Japhy Surf Co. told about a time in…
Sales The Art of Moving People
If you have taken Professor Sweet’s sales for a startup class then you know just how crucial it is to move people. Whether it is traditional or untraditional selling, the…
Trust in Sales
Recently in an article I read, Anderson Peterson, the CEO of Signal Sciences, shared a little about the experience he had while working at The North Face while he was…