Apple’s “Steps of Service”
Oliver Schwarz Some large companies have very specific training techniques that every customer service employee is trained in. For Apple, it’s a five-step process called the Apple “steps of service”. Apple didn’t…
Selling Yourself
Thomas Kenny When trying to get a job, you are still selling. It just so happens to be that you are selling yourself and your skills. It does take a slightly different…
Selling an Event
All of this previous week (2/6 – 2/10) I was running a club event, and had to sell the event before it happened. I then also had to sell every…
Know your Target Audience
Logan Mays In sales it is key to be able to understand what you are selling but more importantly who are you selling to? knowing your target audience is the goal before…
Reinventing the ABC’s
David Since the 80’s, Always Be Closing has been a common mantra among salespeople. The idea is that the salesperson should try to maximize the number of sales they make by…
Traditional vs Relational Selling
Elias Reay In the 1900’s, the main type of selling was known as “Traditional selling.” This type of selling consisted of four phases, forming a pyramid. These four phases included telling, qualifying,…
Knowing When to Turn Away from a Sale
Owen Mathias Knowing when you can help someone is obviously important in a given scenario is important, but something else that is really important is knowing when there is not a good…
Selling Ethos Online
Luke Owen When you shop online at any number of brand websites they must sell to you twice before they secure your purchase. It is self-explanatory that the brand must sell you…
Structure of a Sales Team
Max Chmura I recently accepted a summer sales internship with a company that specializes in big data surrounding job and education demographics in certain areas of the country. During my final interview…
pay day buys
Karis Fischer A positive sales experience that I once had was in the summer on a Friday at target. Now normally I tend to be an independent shopper, banking on my own…