“No ‘natural’ salespeople”
Klaerenmk1 In chapter three of Daniel Pink’s book, To Sell is Human, Pink talks about the fact that in a way we are all naturally salespeople and therefore there is no…
We’re All in This Together
dormands1 In class we have been discussing how sales positions have been increasing in the last few years. We also talked about the term elasticity in class. Which means stretching employees…
From Tagalongs to app-using moms
woodcockcl1 While talking about sales experience, many women in the class attested to the experience of selling Girl Scout cookies. I found this interesting and decided to look a little bit…
The BANT approach to Sales
cheba1 Building relationships with customers is fun. Selling your item or service to those customers that you have relationships with is also fun. But time unfortunately, is a limited commodity, especially…
Making sales = Making friends
Thompsonle1 In sales, it is important to sell, obviously. But what comes before the sale? The skills necessary to be a good sales person actually have very little to do with…
The Personality of Salesmen
HueberFX1 Building a Salesman As we discussed in class everyone has an initial picture in their mind when asked to picture a sales person. This picture can range from a greasy…
Targeting Customers is Key
ThrasherMJ1 To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are to how you will reach them, as well as…
Hiring the Right People Leads to Success
Whether you are hiring employees for a big organization or looking for some potential candidates to build your start-up, the hiring process is the first and foremost factor you need…
Calvin Klein: Exponential Growth
China, expected to top the world in luxury-goods spending in as little as five years, will be Calvin Klein’s fast-growing market this year, CEO Tom Murry said in an interview.…
Understanding the Consumer is Crucial
Understanding your customer base is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow…