Recently, our class learned from Dan Hudock, a sales trainer who spoke to us about a few key lessons to be conscious of when selling, one of which was to stop talking about yourself. All humans, let alone in our current society, are obsessed with their own lives and their own days and their own experiences. We are told that “it’s all about me,” and to focus on ourselves. Not only is that not true in general, but it is definitely not true in sales. My Grandma taught us from a young age that you know everything you need to know about a person by how many times they say “I” in a sentence. It is a telling aspect of conversations, and also a quick turn-off in sales. When a prospect is looking to buy, not only are they focused on their own need and experience, but their pain may look a lot different than yours if you were buying that same product/service. We must take our eyes off ourselves and focus on the seller: “How can I help and focus on you?”

4 thoughts on “Prospects Don’t Care About You”
  1. This is really good and I really like that saying your grandma said to you as a kid. It’s so important to get our eyes off of ourselves because we are not the focus in a sales process, its all about the customer and their needs.

  2. Its true. I personally have a hard time not talking a lot in conversations, but I do see the need to shush and listen more. It is very true that in a professional selling position, people really wont care about you personally unless you listen and demonstrate you have their best interest at heart.

  3. I think this is a really important topic to keep in mind as we go through conversations, both in our daily lives and in sales situations. It can be very easy to get caught up in what you are saying, and miss the chance to get to know the other person better. However, when we take a step back from our own perspective, as you mentioned, it becomes a lot easier to see things through the other person’s lens.

  4. I think this is a very important concept to keep in mind, we tend to be much more self centered than we realize. I think this is one of the many reasons it’s important to keep asking questions, you dont want to just monologue and spiel about the product. Stop focusing about “I”, focus on the other person and their needs and you’ll be a much more successful salesman.

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