A while back, I had the unfortunate task of buying a new phone. So, I sat down and did my research. I figured out my budget, what features were essential versus nice to have. After research and mulling over my options, I had settled on the model I wanted. Easy peasy, right?

Wrong. I spent 3 hours in that store. This salesman started the sale really well. He asked what I was looking for, what I needed, etc. I told him exactly what I wanted, and then he tried to sell me a different product that was nearly double than what I wanted. It had all the features and gadgets, but it cost an arm and a leg. I had to talk the salesman down from the fancy phone to what I truly needed. Once I got him settled on the affordable phone, he tried to sell me all of the little add-ons that he could. Screen-protectors, cases, storage. I already had the first 2 on my counter and had no need for storage. But he never asked me if I needed those, he made an assumption of what I needed. Then he asked if I wanted my old data transferred to my new phone–which I did pay for. As the tech was loading, we had a discussion about why I needed the phone.

TAKEAWAYS:

Things that went well; He asked questions at the end, and tried to connect with me as the technology was transferring.

Things that did not go well; He tried to upsell me immediately, instead of asking what I wanted or what I was looking for. He also tried to add on small things to charge me more and while he might have convinced me in a separate conversation, after the previous issues I was completely shut down to any of his attempts to sell me something.

By LewisEG

2 thoughts on “Poor Selling Experience & Lessons”
  1. That is such a common story for salesmen, especially dealing with electronics. Most of my experiences were similar to yours above. They love to ask questions, but they never LISTEN, and I think listening is the most important part about asking questions. Like you said, he had half the idea, but we know 50% is a failure in an exam, so he failed at his selling. I think it was clear you knew what you wanted, but he didn’t care.

  2. It is always disappointing when salespeople dont seem to recognize when the buyer has done their own research. It is almost insulting, because it signals that they dont really care about you as an individual. Even when they try and make a connection after the sale, it really is just a second thought at that point. I will say, it can be hard to balance building a relationship and selling enough to reach a quota, so I try to be sympathetic to people in sales.

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