Coach Dido brought a lot of great insight that really has suck with me on how to be a better sales person. I think that the thing that stuck out to me the most was the importance of asking open-ended questions. Asking open ended questions allows you to really get to the bottom of the interest of the person you are selling to. It helps you to actually identify the needs that they want to be filled. When you start with general open ended questions that you can begin to get a sense of what the customer wants and as you get to know more and more you can then begin to ask more specific questions. These specific open ended questions can help you to better understand why the need that they have identified is important to them or if the need they identified is actually the need that they have. I really liked how Coach Dido did make a point to say that if you feel like you are unable to satisfy the needs that they have then for their sake and yours you should be honest about how you don’t think it is the best fit. After you have figured out what the customers needs are and why they are important to them, then you can actually begin to sell to them based on how you can help to meet their needs. This isn’t a time where you just talk about all the amazing things that you can offer them but you talk about how what you can offer them actually benefits them. Asking questions is also important because the customer might not even really know what they need and you can help them find it. Overall I really enjoyed getting to hear Coach Dido speak and how he made it important to talk about getting to know the needs of people.
taylorjt23 
Bondre24 
wheelerne24
This post clearly explains why open-ended questions are so important in understanding customer needs. I also liked the emphasis on honesty and fit, which shows a mature and thoughtful approach to selling.
This was a great post that correctly emphasized the need for sellers to ask open-ended questions, as recommended by Coach D. This helps the seller to avoid making assumptions, which can lead to the buyer feeling misunderstood. Additionally, I agree with the advice to be honest, whether or not it leads to a sale (because building trust is more important).