Selling as Seen in Home Alone 2
hondelha17 The exchange between Mr. Duncan and Kevin in the toy store is a great example of a positive selling experience and the positive outcome such an experience can bring. Mr.…
In Brands We Trust – Building Relationships
Cameron Suorsa When you need something… where do you instinctively go? We have been conditioned during our lives to trust certain brands, the previous experiences we have had with them strengthen this…
Leadership League – Legends of Pittsburgh Cruise
delposensm17 Leadership League is a Pittsburgh based company that works to find ways to spread God’s word in unexpected ways. As a business, they partner with major sports teams to give…
Features vs. Benefits: Why Features Aren’t Desirable (Until After the Sale)
gillettebt17 Whenever we set out to sell something, we automatically gravitate toward features as our selling strategy. The reason is fairly simple; we ourselves are usually already sold on whatever it…
Network Marketing
Guidasmj18 There are many techniques and ways to market a product that you are selling. Many companies use Television advertisements that cost anywhere from $115,000 to $5 Million. This is a…
National Pizza Day
forddn17 Today, February 9th, is National Pizza Day. It is a great day for the 93% of the population who eat pizza monthly. It is also, however, a great day for…
Mission Statements for Clothing Stores??
ellifry Have you ever thought about what a big name clothing store’s mission statement was? I know I have never thought about it because really, what could it say? “To sell…
Kolbe Index and Sales Purchases
pewjj19 Last semester, for Entrepreneurial Mind, our class was required to take the Kolbe Index test. I’ll be honest, at first, it seemed like a glorified personality test and nothing more…
A Short Story – Why my Friend Didn’t Come to Grove City
baileyaa1 When Coach DiDonatto spoke in class last week, one of his main points was that the most important quality in any selling relationship (and in any relationship at all, I…
My Buying Experience with Taylor Guitars
whitemanoc19 Last year, I was in the market for an acoustic guitar. I ventured down to a local music store on a day that factory reps from Taylor Guitars were there,…