In sales, one of the hardest things to master is how to get over a sale that didn’t work out. In life, people want to win, they want to get whatever they want, but they definitely don’t want to face rejection. It is a natural tendency therefore to try to avoid it at all costs. However, in sales, if you don’t learn to face rejection, it will only cause more rejection down the line. This is because when you get turned down, you fall into a spiral, where you don’t do as well in the next sales call, and consequently miss yet another sale. Especially in a job like sales, there will be a lot of rejection, but there will be success to. It is important to learn from any mistakes in a missed sale, and move on, so that you can try again, without doubting yourself, on the next call.
Learning to overcome this can take many different shapes, but interrogative self-talk may help, as it allows you to focus on touch points in the call, and ways to earn the trust of the prospect, and therefore making the sale, instead of focusing on the problems in the presentation of your product. Frequently, people think that making statements to yourself, like, “I can do this,” are good motivators but they only cause a self-focused spiral of problems that you focus on, when that time could be better spent focusing on preparing for the sale.
In conclusion, learning to overcome rejection is a crucial part of any sales job, because you can escape the self-centered problem funnel that pushes you ever deeper into a state at which you can’t make any sales. You need to push through, and understand that rejection will happen in life, and you need to learn to not let it affect you.
RockefellerGC25@gcc.edu