AI in Sales
petersjs22 Artificial intelligence has come on the scene and has been dramatically improved over the past few years. As the technology for AI gets better, the more useful it becomes. Many…
Intentional Listening
Gwen Graybill Illustration courtesy of Grok So much of this semester in Sales and the Startup has been getting us in the mindset to ask questions, to dig deeper, to even feel…
How to Sell to Different Buyer Personas: Tailoring your Approach
leithartts22 Not every customer is the same, so why would you use the same sales approach for everyone? If you want to close more deals, you need to understand who you’re…
Persistence In Sales
SchrieberBE23 A good quality for someone in sales to adopt is persistency. Being persistent can pay off with clients who can be sold but are just more stubborn or harder to…
Experience in Kocur’s Sales Class
mclaughlinke21 I had the opportunity to take a sales class with Dr. Kocur in the Spring semester of last year. I did not have much experience in sales prior to this,…
Lehman Chick’s Catering
aikenmg22@gcc.edu When I was younger my best friend Sophia, and her sister Lily, owned a Chicken business. Thier company’s name was Lehman’s Chicks Catering. They had their own website up online…
The Importance of Prospecting
yoderew24 A major part of sales success is prospecting, although most people see prospecting as an annoying and frustrating part of the job. During prospecting, people often cold call, which results…
Not Spilling your candy
KlieEJ21 A really interesting sales tactic that we went over this week in class was the concept of “not spilling your candy”. This metaphor describes a common mistake that many salespeople…
Sales in Retail: Dealing with Difficult Customers Demanding Discounts
jonesBW22 Once again, I work weekends at J.Crew Factory at Grove City Premium Outlets as a Sales Associate. This weekend was rough with customers demanding their teachers discount, their military discount,…
Mimicry for Marketing
Jonnojr I was reading the AMA Journal of Marketing this morning, and I came across the Research Paper on the efficacy of utilizing small influencers rather than large influencers to push…