Selling with clarity instead of confusion

Selling with clarity means making your offer or solution easy to understand. Most people do not like dealing with confusion, so if they do not “get it”, they are not going to buy it. This means that using a metric scale like that of which 1-10, it gives the buyer much more room to speak about what THEY want and what they like vs do not like. Big words and explanations do not necessarily make you seem smarter or more advanced, half the times they confuse the buyer and lead them down a path they will not understand. The easier you make it for the buyer to understand what you are selling or talking about, the more likely they are to buy.

This is where we introduce the scaling factor, if you give the buyer a chance to rate where they are at or how they feel about the product, then you can properly understand their situation, giving you further knowledge on how to sell them what you want to sell. This turns a vague feeling into a more specific response/emotion. Now instead of guessing where they are at, you know where they are at. If you can pinpoint a stress point or problem, you can properly offer a solution aka your product.

Next, when they give you a number, say for example 6, by asking them why they did not choose a lower number you then force them to explain why they LIKE the product, and when you have someone talking about why they like something, you can further relate that to how you can help or benefit them. It does get hard if they chose an extremely low number such as 2, because there is not much they can really say they like about it. Regardless, by following this method of sales, it leads to more conversion because you get the person to talk about what THEY WANT.