Last year in May, my parents and I were on a search to find an affordable, decent quality car that I could drive as a college student and hopefully beyond into my adult years. Our car search started around March last year while I was still here in college, so I could not be with my parents in person for their car dealership visits. However, they were able to tell me about their experiences at each dealership, both regarding the cars that they saw but also regarding the salespeople at those dealerships. The first several dealerships they went to had decent cars, but the men that were selling them left my parents with a bad feeling about them. They were pushy, slimy, and overall suspicious, giving one answer to a question one time, and then giving a completely different answer another time. At one of the final visits they went on, in May, they went to a dealership where the salesman simply seemed to not care. After all of the underhanded dealings that they had been going through, this behavior honestly seemed the most helpful. The man answered all of the questions in a short and simple manner. They also found a car that was in good condition with nice features and that they thought that I would like. When I came home after the school year, we all went back to that car lot so that I could see the car myself. I was also put at ease by that fact that the guy selling did not seem like he was trying to sell us on it. He seemed okay with the option of us not buying the car and simply informed us of all the facts about the car. His nonobtrusive, educational, consultative, and direct approach to selling left us feeling comfortable and in control of our decision. We ultimately bought that car from that seller because we weren’t turned away from the dealership by the seller.

2 thoughts on “Qualities in a Good Salesman”
  1. I think that your point that sometimes salespeople can put you off so much, that someone who doesn’t care about you, would actually seem good, is interesting. I feel like if I had run into that final salesman first, I wouldn’t have gone there, but it’s amazing how comparison with other options can make a bad salesman look good.

  2. I agree on the fact that the last salesman did not mind whether or not you purchased, but I wouldn’t agree with the not caring part. I think what makes a great salesperson is someone who can implement a sense of comfortability, so the buyer did not feel the NEED the buy, yet also a sense of interest in the buyer and what they want. Someone who cares might even know another spot that might suit the buyer wants more versus someone who does not care at all. Overall I agree with most said and like the fact that you were able to find a good affordable car.

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