When it comes to sales, having a purpose is detrimental to the success or failure that follows. If you have a goal, for example, that could be anywhere from helping charity, raising funds for a good cause, etc., that highly influences the decisions being made on the other side of the sale. To give a good idea of this, during my senior year of high school, me and a buddy of mine ran a detailing business. We had decent success selling our services traditionally, but then an opportunity arose for us to put a second purpose asides cleaning the customers car behind our detailing. This purpose served my high school soccer team. What me and my buddy proposed was that we went to the family and friends of our soccer teammates and told them that if they decided to choose us to detail their car, 15% of every sale would go towards a team speaker that would be used before games and during practices. The fact that we had a strong purpose aside just a clean car for the person was extremely beneficial to how many people actually decided to pay for our detailing services. Another example of this was a different scenario that also involved detailing. When we had first started, we mentioned that we were high school students trying to raise money for insurance and an LLC. The fact that people knew their money was benefitting them but also going towards a good cause, aka us being insured and licensed, highly influenced their decisions to use us. I actually remember how many people messaged me and mentioned that the fact that they knew their money was going towards a good cause made them decide to buy our services. Having a strong purpose along with a good cause makes sales 10x easier.
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This is a great reflection. Before you sell something you need to understand why you are selling it. When you understand the why then you will be able to sell much more effectively. It gives you the drive and the motivation that you need in order to want to sell your product or service.